branding advantages and objectives

Branding: Objectives and Advantages

Its name can recognize the product. Once the name has been recognized, it may run smoothly among the people. The firm wants to create awareness and recognition through the branding strategies. The question arises what is a ‘brand’? A brand is a name, term, sign, symbol or design or a combination of them, intended to Read more about Branding: Objectives and Advantages[…]

Guide for brand name selection

Guide for Selection of Brand Name for Business

The name of the brand should be selected carefully. While selecting the brand name for business, the following features of brand name should be taken into consideration. The brand name should be short, simple, easy to read, easy to spell, remember and pronounce┬áin all languages. This is particularly┬áimportant for export items because they are sold Read more about Guide for Selection of Brand Name for Business[…]